Marketing Collateral
Last saved by Rollo Home on July 23, 2013
Budget available -
- Print, signage, origination £8-10k
- Marketing (?) £8-10k
Venue (to be confirmed after F2F, coordinate with AGI)
- Banners (external, internal) http://www.banners.oriengroup.co.uk/
- Popup banners (stages)
- Posters (internal, various sizes)
- Pavement sign
http://www.wallaceexhibitions.com/alu_panel_sign_stand.html - £84 - Aero flag
http://www.wallaceexhibitions.com/aero_feather_flags.html - £77 - 1m wide roller banner
http://www.wallaceexhibitions.com/budget_roller_banner_grasshopper.html - £75
Conference pack (list refined based on meeting call 10/05/13)
- No Bags
- Clipboards (Jo to research - alternatives are notebooks. Include pens?)
-
A4 Plastic Clipboard printed with two colours = £1450
http://www.4imprint.co.uk/search/clipboards/product/702196/A5-PVC-Clip-Board
- or Polypropylene Popper Wallets = £510-950 (depending on colour of wallet and how many colours to print) http://www.totalmerchandise.co.uk/products/details/Polypropylene-Popper-Wallets
- Lanyards (RWH to research based on FIA format)
- OSGeo Live DVD's (part of clipboard insert?) Ian Edwards to research.
Other
- Flyers (done)
- Adverts? AGI mail shot (Antony to supply text to provide to Claire, and Steven to mail shot sponsors)
- T-shirts (for committee + volunteers, for sale) http://www.firelabel.co.uk/t-shirts/mens/crew-neck-t-shirts/61212-fruit-of-…
- t-shirts: £1.75 each for 100
- printing: £1.01 per screen print (i.e. front/back - an arm print would have cost same). Single colour.
- Presentation templates - between presentations slide set / screen saver / 'official' presentation template (i.e not for speakers uses, just committee/official user
Badges (based on 1000)
- Clear Flexible Vinyl Badges (credit card size and has different colours at the top for easy identifying - delegate/speaker/volunteer) = £300
http://www.conferencebadges.co.uk/accessories/Clear%20Flexible%20Vinyl%20Badge%20Holders
- A6 Clear Vinyl Badge - no colour choices and is only available as portrait = £510
http://www.conferencebadges.co.uk/accessories/A6%20Clear%20Vinyl%20Badge%20Holder
- Badge pouch holder (only in blue or black with one colour print) = £1410
http://www.4imprint.co.uk/tag/99/Wallets/product/400073/Badge-Pouch-Holder
Wristbands (based on 1000) - what are they used for? Access to parties?
- silicone wristbands (the wording will be imprinted) - £300
http://www.4imprint.co.uk/tag/113/Wristbands/product/502070/Silicone-Wristband
- Reflective Slap Wraps - £490
http://www.4imprint.co.uk/tag/113/Wristbands/product/701412/Reflective-Slap-Wraps
- Vinyl Wristband - £430
http://www.4imprint.co.uk/tag/113/Wristbands/product/502128N/Vinyl-Wristband-Neon-Colours
- Budget Wristband - £347.50 (with printing) £310 (without printing)
http://www.4imprint.co.uk/tag/113/Wristbands/product/500791C/Budget-Wristband-Coloured
- White Budget Wristbands - £239 (2 colour printing) £187.50 (1 colour printing)
http://www.4imprint.co.uk/tag/113/Wristbands/product/500791/Budget-Wristbands
Items assigned to following people:
Wristbands: Jo
Lanyard cord: Jo
Laptop rest: Jo
Conf. Passes: Rollo (as part of programme design brief being handled by Barry H.)
T-shirts: Rollo
Comments
Antony Scott on October 11, 2012:
Rollo Home on March 26, 2013:
Mark Iliffe on March 26, 2013:
Rollo Home on March 26, 2013:
Mark Iliffe on March 26, 2013:
Barry Rowlingson on March 28, 2013:
Steven Feldman on April 25, 2013:
We are talking about signage, banners and stuff for the venue. We want to leverage the identity throughout the venue but would also like the collateral to be re-usable by future FOSS4G events.
Any experience from Denver? Thoughts? Do OSGeo want to have a stake or say in this, maybe shipping to next event?
Peter Batty on April 25, 2013:
I got very strong feedback that a good quality T-shirt is top priority in terms of "giveaways" for the event. A T-shirt for all attendees included in the registration price is something that all previous FOSS4G events have had, to the best of my knowledge.
I also got very strong feedback that people didn't want the event to seem "too commercial". So I oppose having separately sponsored lanyards, bags, etc. Also you've already published a standard sponsorship scheme and most of the obvious sponsors have committed money for that. If they knew they had options for different sponsorships they might have spent their money differently, so I don't think you should introduce a load of new options now. Also I think you're in good shape for sponsorship money. So I feel pretty strongly that you shouldn't have additional individually sponsored items.
We specifically decided not to do bags at Denver. Many of us who go to conferences regularly just don't take these or throw them away, we felt there would be a lot of waste. And I think I said this before, but I really think a pretty limited number of FOSS4G types will take notes on paper so I think there would be a lot of waste with clipboards and headed paper personally.
One giveaway to consider spending money on is an OSGeo LiveDVD - you can use either DVDs or USB sticks (latter more expensive but faster to run off) or a mix.
Peter Batty on April 25, 2013:
Steven, in terms of re-using signs and banners, would you not be mainly branding those with the conference logo, which would really be specific to Nottingham? If you did some OSGeo branding then those might be reusable, but I might be inclined to stick (at least mainly) with the conference logo. So it's a good question to raise but I'm not sure if it's a major thing to worry about. You could email the OSGeo marketing mailing list if you want to solicit more opinions.
Steven Feldman on April 25, 2013:
We will defo have a good quality t-shirt (we are about to ask for design ideas from the community) and it will be free to delegates.
No plans for any additional sponsor branded items.
We decided on no bags or stuffing delegates with tons of paper, there will be a place for sponsors to place leaflets but up to delegates whether they take them.
We are looking at an item in addition to t-shirt which wil have FOSS4G branding plus Gold/Plat logos as per sponsorship programme. Note your view on clipboards and will ask for further consideration.
We will have an OSGeo Live DVD for each delegate (some concerns re USB's and booting from them so we are playing safe with DVD's)
We were thinking about some of the banners being FOSS4G or OSGeo rather than FOSS4G 2013 to make them reusable but I recognise that may not be worth the hassle and we may go with one time stuff (possibly to reuse by UK chapter). Can @Jo mail the marketing list to seek opinions
steven
Claire Gilmour on May 16, 2013:
Thanks
Antony Scott on May 16, 2013:
Barry Rowlingson on June 4, 2013:
They also do custom medals, which clearly we all deserve. Might make a nice gift for plenary speakers.
They also do embroidered badges, which the Canadian attendees might like to sew on their backpacks next to their flag of I'm-not-from-the-USA.
Steven Feldman on June 4, 2013:
I'm also a fan of stickers for laptops etc
I'm also a fan of sweatshirts or zipper jackets for the conference team
Truth is I love all of this tat :)
Steven Feldman on July 8, 2013:
We aren't having a conference bag so we need to find a way to make that up to them with logos on something else.
Barry Rowlingson on July 8, 2013:
I notice from the EMCC gallery that the theatre doesn't have those swingout tables, which might make laptop rests very welcome.
Steven Feldman on July 8, 2013:
I guess we will want to have the OSGeo logon in there as well - it's going to be logo heaven but at least it leaves the t-shirt a bit cleaner
Rollo Home on July 8, 2013:
Jo Cook on July 9, 2013:
Steven Feldman on July 9, 2013:
Jo Cook on July 9, 2013:
Barry Rowlingson on July 9, 2013:
Jo Cook on July 9, 2013:
Barry Rowlingson on July 9, 2013:
Jo Cook on July 9, 2013:
Claire Gilmour on August 10, 2013:
This is the company AGI usually use. They have a really quick turnaround.